Music Video Treatment

U L T R A V I O L E T

directed and produced by rosie lawrence

Basics:

The general idea for the video is that there's a girl who is not who she wants to be and has an exterior forced upon her by someone, e.g. a parent. She goes out for a walk whilst enjoying her music before remembering her love of music rooting in the instruments in her shed and so she runs back to discover that they're still there.

Digipak Ideas:

Front cover - the instruments in the garage

The tracklist - the garage/shed she goes into

Band featured on the inside sleeve and back of the CD bit

CD can just contain the logo of the band itself

Costumes:

Video

To begin with, girl smartly dressed with smart shoes, blazer etc. neat hair (in plaits?) made to look like a 'good girl'.

Girl in a band t-shirt/any t-shirt and black jeans, hair is down and messy, not really caring as much as before.

Digipak (artist)

Leather jackets

Boots

Black jeans

Plain t shirts

Location:

A park/empty green field (Upper Basildon)

Bedroom
House
Shed with instruments

Potential Props:

Drum kit

Guitar

Bass

Hairbrush or mircophone

Phone 
Headphones

Boombox (with title of the song?)
Amplifier
Cloth

Style/Mood
The video is supposed to show the fun side of music, the side which everyone hides because it's deemed embarrassing to dance around to your favourite song in public. 
For a majority of people, including my target audience, music is a valuable form of escapism and makes one feel a little less stressed about their lives and so the video portrays that feeling of just letting go and having fun for once. 
The style of the video will be quite saturated in order for it to be somewhat relaxing to look at; the big bold colours of life can be quite overwhelming at times so the video needs to provide that escapism for my target audience.