Friday, 23 October 2015

Digipak Development

Logo/Font
I like this logo and font together because it's simple but effective. There isn't too much happening, e.g. loads of different colours and images, and so it's not overwhelming to look at. 

As well as this, the simplicity means that I can be flexible with designing and adapting the logo to different digipaks and songs. This means that the brand image can be maintained with the same logo instead of changing it every now and then.

Images
For the pictures on my digipak, I had an idea to use the instruments in the shed which the girl finds at the very end of the video. I like this idea because it puts an emphasis on the music and reflects what the artist is about. 
And then an idea for the back of the digipak/the track list was to take a picture of the shed where the instruments were found. Then the list of the other songs on the EP would be listed on top of the picture.

The only issue with the idea of the track list is that the array of different colours may end up making it difficult to place the words on top of the image and so I would have difficulty completing the digipak and making it effective.

If this problem did occur then I had another idea to simply have no image and use a blank background to put the track list on top. This would work in the sense of the audience being able to read the track list properly, but it might not match the digipak as a whole and end up not looking effective enough for my audience.

This is a very rough draft of what I imagine the first idea for the track list to look like. As I said before, the large range of colours on the image make it difficult to read the font which may put off my audience from looking at and being interested in the digipak and artist.


















I am still going to do some photography similar to this design so I can see what it turns out like and make a judgement from there.


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