Target Audience

The band which I am creating a music video for have a very broad appeal. This means that I am able to easily target a group of females aged 16-22 who I think are likely to enjoy this band's music and videos.

Typical person
An 18 year old student who loves music a lot; they tend to go out as much as they can to see live music to discover as much music as they can, whether they are local artists or popular well known ones. Popular artists include bands such as 

• Wolf Alice
• Foals
• Circa Waves
• Catfish and the Bottlemen 
• Arctic Monkeys

Aside from music, this person is very sociable and creative and spends a lot of time either hanging out with their friends or investing time into their photography. They are very up to date with fashion and take a lot of pride in their appearance.

Their main source of income is from their weekend job, most of which is spent on new clothing, music or going out with their friends to places such as the cinema or general shopping.

This person enjoys listening to the radio, especially the stations "XFM" and "Radio One" due to their variety of indie rock and alternative songs played there. They also spend a lot of time on social networking sites such as:

• Facebook
• Tumblr
• Twitter
• Instagram
• Snapchat

So these websites are the ideal places for my music video to be advertised in order to effectively reach out to my target audience.