Digipak Anaylsis - Ed Sheeran, 'X'

Ed Sheeran, X (Multiply)

• The cover doesn't include his face in this as it reflects his general anonymity in his music career, e.g. in his music videos, he rarely shows his face. 

• Then the fact that he is on the back of the CD follows this up as he always makes a cameo appearance, so he is seen in the music videos as well as on his digipak. 

• The green background makes the X stand out - this is eye catching and appealing to his target audience. It also makes it easier to look at since there isn't too much happening on the cover. This reflects the acoustic pop/R&B style of music he makes.

• Only his name is written along the middle; it's center of attention and the only thing there so it attracts the audience too.

• Overall, the style of this digipak is to be expected of Ed Sheeran since it's of a similar style to his previous album, with the same font and layout as '+'.