Audience Research Data

To collect my primary data, I decided to use a qualitative method of research. I used a website called 'Survey Monkey' which allows for people to create a series of questions and have members of the public anonymously answer them over a selected period of time. 

In total, 35 people participated and answered the following questions:

• What is your gender?
• What is your age?
• What is music video do you prefer?
• What is your favourite genre of music?
• Do you think that music videos are necessary?
• How often do you watch music videos?
• On what platforms do you watch music videos?
• Do you prefer one or two locations, or multiple locations?
• Do you watch a music video more than once at onetime?
• Do you think that the video should match the lyrics of the song?

Here are my results.

From this, I know that: 

• My target audience are predominantly females aged 17 (on average) who enjoys listening to indie music with a music video that has a mixture of performance, narrative and concept within it. 
• My target audience think that they're not necessary but they are helpful and that they're watched a few times a month on YouTube. This is useful in choosing where advertise and post the video.
• The location and how many different locations there are isn't important to my target audience.
• 60% of my audience think that the lyrics to my chosen song should match the video.

This research has been very useful with deciding what to do for my music video as I am able to cater to my target audience's preferences in various different ways, e.g. having multiple locations throughout the video.