What have you learnt from your audience feedback?

What I learnt from my audience feedback during my research and planning.

During my research and planning, I set up and encouraged friends on Facebook to answer the questions so I could collect quantitative data that would help me to decide

• What genre of video to create
• How my target audience are
• How to get my music video to them
• What my target audience expect from a music video

And other vital pieces of information such as this. As a result of this data collection, I knew that my target market was predominantly females with a mean age of 17. They had a music video preference of a mixture of performance and narrative with a tied favourite genre of music of indie and pop. Then the question on location was interesting as initially, 65% of my answers said that the location wasn't important but then in my survey after I had shared my video, there were a few comments about needing more locations.

These allowed me to choose a song that would meet the needs of this target audience and begin to plan my video.

Further questions provoked answers that would influence my decision more, such as where my target audience watch music videos (online on YouTube) so I knew to post it here.

What I learnt from my audience feedback after posting my video online.

After I had posted my video onto YouTube and encouraged my target audience to answer my questions, I had gathered 14 lengthy responses from them which really helped me to gain an insight as to what my target audience thought of my video.

Although a few of my answers were quite brief, I learned a lot from them. I learned that my target audience really liked and valued the use of the piano in the song as it put an emphasis on the music. I really liked this response as to some people, music is everything and so seeing it visually can really influence their decision to purchase an album or invest in an artist.

As well as this, I learned that my target audience appreciated the simplicity of my ancillary texts. This is a convention I picked up from Ed Sheeran's ancillary texts for his latest album, where his advert was a simple picture of himself with minimal writing on it. I really liked this and so I incorporated it into my own magazine advert.

With the demographics of my target audience, I already knew that they were mainly Females ages 17 and this was followed up this time round with my research after the video, so nothing had changed there.

Finally, I learnt that emotion from the artist is key. This is because it allows the audience to see the real person under the mediated version of themselves and so they can relate to her vulnerability in this video. This makes them more appealing to a younger target audience and thus will attract a larger following and be successful.

On the whole, I was really pleased with my feedback. This is because my questions encouraged longer answers and so people wrote more about how they felt instead of having multiple choice answers.
As well as this, I really liked that my respondents were honest with their improvements and actually told me what I could have done differently instead of saying "nothing it's fine" as this gave me a real insight as to how they really felt about my video. It gave me a clearer picture about the whole of my coursework and where my time management slipped and so on.