**How did you use new media technologies in the construction, research, planning and evaluation stages?

What have you learnt from your audience feedback?

What I learnt from my audience feedback during my research and planning.

During my research and planning, I set up and encouraged friends on Facebook to answer the questions so I could collect quantitative data that would help me to decide

• What genre of video to create
• How my target audience are
• How to get my music video to them
• What my target audience expect from a music video

And other vital pieces of information such as this. As a result of this data collection, I knew that my target market was predominantly females with a mean age of 17. They had a music video preference of a mixture of performance and narrative with a tied favourite genre of music of indie and pop. Then the question on location was interesting as initially, 65% of my answers said that the location wasn't important but then in my survey after I had shared my video, there were a few comments about needing more locations.

These allowed me to choose a song that would meet the needs of this target audience and begin to plan my video.

Further questions provoked answers that would influence my decision more, such as where my target audience watch music videos (online on YouTube) so I knew to post it here.

What I learnt from my audience feedback after posting my video online.

After I had posted my video onto YouTube and encouraged my target audience to answer my questions, I had gathered 14 lengthy responses from them which really helped me to gain an insight as to what my target audience thought of my video.

Although a few of my answers were quite brief, I learned a lot from them. I learned that my target audience really liked and valued the use of the piano in the song as it put an emphasis on the music. I really liked this response as to some people, music is everything and so seeing it visually can really influence their decision to purchase an album or invest in an artist.

As well as this, I learned that my target audience appreciated the simplicity of my ancillary texts. This is a convention I picked up from Ed Sheeran's ancillary texts for his latest album, where his advert was a simple picture of himself with minimal writing on it. I really liked this and so I incorporated it into my own magazine advert.

With the demographics of my target audience, I already knew that they were mainly Females ages 17 and this was followed up this time round with my research after the video, so nothing had changed there.

Finally, I learnt that emotion from the artist is key. This is because it allows the audience to see the real person under the mediated version of themselves and so they can relate to her vulnerability in this video. This makes them more appealing to a younger target audience and thus will attract a larger following and be successful.

On the whole, I was really pleased with my feedback. This is because my questions encouraged longer answers and so people wrote more about how they felt instead of having multiple choice answers.
As well as this, I really liked that my respondents were honest with their improvements and actually told me what I could have done differently instead of saying "nothing it's fine" as this gave me a real insight as to how they really felt about my video. It gave me a clearer picture about the whole of my coursework and where my time management slipped and so on.  

How effective is the combination of your main product and ancillary texts?

Synergy
The front cover of my digipak links with the magazine advert as it is the same image, same font, same positioning of the artist and song name; it's basically the same image on the digipak, adjusted to fit the magazine advert.

My ancillary texts also link to my video because it is clearly the same artist on the front cover as it is in the video, as well as the elements of mise-en-scene being repeated; 

• The location of the narrative in the video is the same as the one on the ancillary texts (outside in the dark). 
• The lighting is exactly the same thanks to the use of differing shutter speeds and a spotlight, which maintains the overall continuity. 
• The costume is also the same in the narrative of the video as it is on the texts. 

These all mean that my ancillary texts follows the common conventions of music digipaks which I researched previously, some which are as follow:

• Main image is the artist
• The artist's name is included on the front image of the digipak
• The name of the digipak is also included

Then carrying on with the digipak and the music video, there are a lot of links, including the back of the digipak showing the girl facing away from the shot. This is similar to the tracking shot of her towards the end of the video and shows signs of continuity.

As well as this, the symbolic burning of the picture in the video is repeated on the digipak as the back of the CD cover is the picture on fire. This reminds the audience of what took place in the video and maintains the links within it.

Effect on the audience
I posted my video and ancillary texts onto my Facebook page and asked the people on my friends list to watch and respond to a survey I created. 

14 people had responded to my survey. Two questions in particular asked about my ancillary texts. Here are the questions and their responses.

The combination of my music video, digipak and magazine advert was effective on my audience, as shown in the questions above. When asked if the combination of the three were linked, all 14 of my respondents said "Yes". This means that what I was aiming to portray worked and my ancillary texts and music video were effective.

As well as this, when asked if my digipak and magazine advert were effective and representing and promoting the artist, one person in particular answered "You can clearly see who the artist is and what the album is," while another person said that the sense of continuity "attracted [him] to the album". Again, this means that my ancillary text was effective and worked very well to reach my target audience in a positive light.

Video Development
Analysing other music videos throughout my researching stages allowed me to see:

1. With almost every video, regardless of the pace, the pace picks up as it progresses.
2. Most videos use low key lighting but has a spotlight on the artists' face, e.g. Miley Cyrus in The Climb.
   
3. There's always more than one location
4. If it's a performance video then it'll cut back and fourth to one main place where the song is being performed, e.g. I Want You To Want Me, Jason Derulo.
   
5. If there's a narrative then it usually stars the artist as the lead, e.g. Taylor Swift in You Belong With Me.
   

These all helped me greatly with planning my video, letting me know what conventions I wanted to integrate into my video, e.g. point 4.

Then, after analysing various digipaks as well, I knew to include links between the video and the ancillary texts. I knew to include an image of the artist to fit this genre of music, as a common convention of digipaks in the pop culture is to do so. As well as this, include the name of the artist and the song in clear writing in order to be eye-catching to my audience.



This helped me greatly to receive mainly positive feedback from my target audience as they all enjoyed the correlating digipak and advert to the video.

**In what ways does your media product use, develop or challenge forms and conventions of real media products?

Magazine Advert for Jules

Digipak for Jules

Final Music Video Draft