Wednesday, 11 November 2015

Digipak Name

In the midst of designing my digipak for my artist, I came up with an idea to rename it "Burning Nature" instead of "Trouble" (the name of the song). I made a rough copy of what it would look and sound like and when I asked my target audience what they thought of the name, 60% of them preferred the name of the digipak to be "Trouble" since it's the name of the song and fits better with the artist name.

Therefore I will be calling the digipak "Trouble," since it is what my target audience prefer and since it is more fitting to my theme.

**Costume and Props Plan

Costumes
I decided on the costume of simple black jeans and a white top for the piano scene as it’s simple but effective. It tones down the whole video from a slightly unrealistic representation of who the singer is to the girl whose heart has been broken. This again makes her more relatable as an artist to her audience. 
As well as this, the chosen colours could be a metaphor for her good and bad sides, the good with her on the piano and the bad with her vengefully burning the photograph.


For the other scenes for the narrative, I've decided on another natural look of a black top with denim jeans. I want this costume for similar reasons as the decision for the first costume; it makes her seem more real. Instead of the viewer’s seeing her as a superstar, they see her as a real person and can find her and her music more relatable. 

Props
The main props used in this video will be:
1.     Piano
2.     Photograph
3.     Lighter
The minimal use of props puts more of an emphasis on her and her music again. Instead of the song being about things, it’s about emotion and feelings. This is shown through the piano, normally quite an emotional instrument used to portray deep feelings, and the lighter which symbolises the end of their love. 

Photography Plan





Digipak/Video Inspiration

I was looking at digipaks and found this one which is for the band "Satellite Stories" for their song "Vagabond". I really like the use of a female on the cover with a shadow of a city on her back.

I could use this idea for my own digipak or music video and instead of using an unknown actor, use the artist and have her face the camera instead with the faded image of a burning picture layered on top.