Shot Breakdown

I made a table to include every shot I expect to take when I film the video. However, it isn't completely accurate as there are very long takes that I have left to fill in during my editing. It is in order of the timings for the video but won't be filmed in this order.

Actor in Video Introduction

The actor who will be starring in my video is 17 year old Tara Banahan.

I have chosen her because she is at a point in her life where she relies on music as a getaway, just like my target audience would do so. As well as this, my target audience will be able to relate to my video and message more if they see that there is someone of the same age and general 'situation' as them, instead of a supermodel who looks unrealistic to my viewers.

Costume and Props Plan

Call Sheet

Digipak Development

Logo/Font

I like this logo and font together because it's simple but effective. There isn't too much happening, e.g. loads of different colours and images, and so it's not overwhelming to look at. 

As well as this, the simplicity means that I can be flexible with designing and adapting the logo to different digipaks and songs. This means that the brand image can be maintained with the same logo instead of changing it every now and then.

Images

For the pictures on my digipak, I had an idea to use the instruments in the shed which the girl finds at the very end of the video. I like this idea because it puts an emphasis on the music and reflects what the artist is about. 

And then an idea for the back of the digipak/the track list was to take a picture of the shed where the instruments were found. Then the list of the other songs on the EP would be listed on top of the picture.

The only issue with the idea of the track list is that the array of different colours may end up making it difficult to place the words on top of the image and so I would have difficulty completing the digipak and making it effective.

If this problem did occur then I had another idea to simply have no image and use a blank background to put the track list on top. This would work in the sense of the audience being able to read the track list properly, but it might not match the digipak as a whole and end up not looking effective enough for my audience.

This is a very rough draft of what I imagine the first idea for the track list to look like. As I said before, the large range of colours on the image make it difficult to read the font which may put off my audience from looking at and being interested in the digipak and artist.

I am still going to do some photography similar to this design so I can see what it turns out like and make a judgement from there.

Inspiration

For my actor in the video, I like the idea of her reverting back to her old, more comfortable self as opposed to the version of herself which is enforced upon by her pressuring parents. 

This is to represent a side of this generation who are unable to be themselves due to something stopping them from doing so, e.g. society's unrealistic expectations of certain audiences. This video is a girl breaking free from that and doing what she loves because she can and will.

Music Video Treatment

U L T R A V I O L E T

directed and produced by rosie lawrence

Basics:

The general idea for the video is that there's a girl who is not who she wants to be and has an exterior forced upon her by someone, e.g. a parent. She goes out for a walk whilst enjoying her music before remembering her love of music rooting in the instruments in her shed and so she runs back to discover that they're still there.

Digipak Ideas:

Front cover - the instruments in the garage

The tracklist - the garage/shed she goes into

Band featured on the inside sleeve and back of the CD bit

CD can just contain the logo of the band itself

Costumes:

Video

To begin with, girl smartly dressed with smart shoes, blazer etc. neat hair (in plaits?) made to look like a 'good girl'.

Girl in a band t-shirt/any t-shirt and black jeans, hair is down and messy, not really caring as much as before.

Digipak (artist)

Leather jackets

Boots

Black jeans

Plain t shirts

Location:

A park/empty green field (Upper Basildon)

Bedroom
House
Shed with instruments

Potential Props:

Drum kit

Guitar

Bass

Hairbrush or mircophone

Phone 
Headphones

Boombox (with title of the song?)
Amplifier
Cloth

Style/Mood
The video is supposed to show the fun side of music, the side which everyone hides because it's deemed embarrassing to dance around to your favourite song in public. 
For a majority of people, including my target audience, music is a valuable form of escapism and makes one feel a little less stressed about their lives and so the video portrays that feeling of just letting go and having fun for once. 
The style of the video will be quite saturated in order for it to be somewhat relaxing to look at; the big bold colours of life can be quite overwhelming at times so the video needs to provide that escapism for my target audience.