Different Types of Music Videos

performance based: specialise in featuring the artist performing the song live throughout most, if not all of the video, e.g. Mark Ronson's "Uptown Funk". It usually involved more intimate camerawork with the artist.

narrative based: a music video that uses actors or artists to tell a story that can be linked to the lyrics, but not always is, and often contains performance elements, e.g. "Addicted To You" by Avicii

concept based: a creative video based around a certain idea or concept that don't always feature the artist, e.g. Foster the People's "Best Friend".

The Purpose of a Music Video

• to promote a song, artist, album or movie

• to create a persona for an artist

• to create, reinforce or change the image of an artist

• to visually represent a view from the song, for example, a charity song

• to demonstrate the lyrics of a song

• to appeal to both the existing audience as well as a wider one

• to entertain or to provoke emotions

• to increase the sales of an album or concert/tour

• to confirm the genre of the artist